Snapple Case Study

I seized the opportunity to craft a vibrant, energetic, and poppy case study showcasing the Snapple rebrand conceptualized by the talented team at Deutsch LA last year(2023). To infuse an extra layer of engagement, I introduced a touch of live action. Collaborating with the skilled Philip Girke, a paper craft and stop-motion animator, we captured 360 images of fruit, elevating the entire piece with a delightful and captivating touch. It's not just a case study; it's a visual feast!

Credits:

Client: Deutsch LA

Production: Steelhead

Animation + Direction + Compositing: Tian Hughes

Fruit footage: Philip Girke

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