For this 7UP campaign, I led a team of 2D and 3D artists through a fast-moving production that required constant iteration and redesign. Working closely with the design team, I helped translate evolving creative into a flexible motion system while keeping production moving under a high volume of changes.

My work included developing and directing 3D can assets and rotations, integrating AI-generated imagery, and overseeing the 2D and 3D workflows. As the creative continued to evolve, I focused on keeping the team aligned, maintaining visual consistency, and finding efficient solutions that allowed us to respond quickly without sacrificing craft.