Petsmart
Summer campaign

On this project, I had the opportunity to lead the refinement of the AI-generated animal assets, transforming them into polished, production-ready characters. I focused on developing their movement, animation behaviors, and turntable rotations while refining the visual style of the animals, props, and animated background environments to create a cohesive and engaging summer campaign.

Role:
Motion Design Lead, AI Generations
Responsibilities:
AI Generation, Animation, Visual Development

Client - PetSmart
Production - Omnicom
Producer - Jed Firestone
AI/Animation - Tian Hughes

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