I partnered closely with the design team to develop the animation direction for Deutsch’s TIAA pitch, helping bring the visual system to life and contributing to a successful pitch, all within a one-day turnaround.

Following the win, I was brought onto the first TIAA project to help establish the brand’s new motion language. Music played a major role in shaping the work, with unexpected tracks like “Blister in the Sun” and “Wild Thing” driving the pacing and energy of the animation and helping break away from the traditional tone of wealth management advertising.